Executive Assistant & Digital Strategist
I help entrepreneurs and growing teams run smarter handling Google Ads, SEO, social media, and administrative operations with clarity, care, and consistency.
I'm Joy Amani a detail-obsessed, deadline-driven virtual operations specialist who believes the right support changes everything. With over four years spanning executive administration, digital marketing, and media management, I've become the steady hand businesses rely on when there's too much to do and too little time.
My work lives at the intersection of creativity and structure. I can write SEO content in the morning, manage a Google Ads campaign before lunch, and have your inbox organized by afternoon. I don't just complete tasks I understand the business goals behind them and make decisions that move the needle.
Whether you're scaling a startup, running an agency, or building a brand solo, I bring the consistency, initiative, and digital fluency to help you grow with confidence.
Start a Conversation →Campaign setup, keyword research, ad copy alignment, audience targeting, bid optimization, and weekly performance reporting to maximize your ROI and lead generation.
On-page optimization, keyword implementation, meta tags, internal linking, schema markup, and AI-first content structuring to help you rank higher and get featured.
Content planning, scheduling, brand consistency, engagement monitoring, and performance analysis across all major platforms to grow your online visibility.
Website management, page building, plugin maintenance, mobile responsiveness, content updates, and technical SEO implementation for a site that works for you.
Email & inbox management, calendar scheduling, travel arrangements, data entry, CRM oversight, client follow-ups, and research to free up your time for what matters.
Google Analytics dashboards, campaign performance reports, CTR and conversion analysis, and actionable insights to inform smarter marketing decisions.
During my agency work, much of what I created was proprietary but these represent the caliber of strategy, analysis, and execution I bring to every client engagement.
Analyzed pre/post campaign update performance across CTR, conversion rate, CPC, and impressions for a medical services client. Identified conversion drop triggers and recommended landing page fixes.
Developed a comprehensive SEO pivot strategy for adapting to Google's AI overview integration. Included schema implementation, hyper-local content clusters, and a 30-day agile testing roadmap.
Researched and compared five major lead generation platforms (HomeBuddy, Networx, Porch, CraftJack, 99 Calls) for HVAC and plumbing contractors, evaluating pricing, exclusivity, and ROI.
Researched Google's A/B testing ecosystem post-Optimize sunset. Delivered recommendations for GA4 + GTM implementation and third-party testing integration for an injury clinic's web presence.
Created optimized product titles, descriptions, and tags for an e-commerce store's entire inventory from image references. Content designed for maximum search visibility and conversion on their platform.
Managed end-to-end blog pipelines including topic research, on-page SEO, publication scheduling, and performance tracking for agency clients across multiple niches and CMS platforms.
Launched a personal TikTok food account in January 2026 as a hands-on growth project. Independently handling all aspects content ideation, filming, editing, caption writing, hashtag research, and posting strategy in one of TikTok's most competitive niches. This account is proof that I practice what I preach: building an audience organically from zero using the same strategies I apply for clients.
Compiled and analysed monthly Google My Business insights reports across 19 locations, tracking search visibility, Maps traffic, call button clicks, direction requests, and website clicks. Monitored review growth across 10,000+ cumulative reviews and flagged performance trends per location to inform local SEO decisions.
Supported day-to-day management of large-scale Google Ads campaigns for a multi-location healthcare client. Monitored search term reports, flagged high-cost/low-conversion keywords, tracked daily impressions and CTR, and produced regular ad performance reports. Campaigns maintained 80%+ top-of-page impression share throughout the engagement.
Built a structured content calendar mapping 12 strategic themes across 6 platforms for a PPC-focused brand. Each theme included platform-native formats Instagram Reels, Twitter/X threads, TikTok videos, Reddit community posts, Quora answers, and BlueSky designed to build thought leadership and drive inbound enquiries through organic content.
I sent Joy several product pictures hoping she could create a product list. She created detailed titles, descriptions, and tags for each picture. The work was incredibly thorough I used the list to upload products directly to my store.
Joy brings a rare combination of strategic thinking and operational precision. She doesn't just complete tasks she understands what you're trying to build and contributes meaningfully to it.
Whether you need a dedicated virtual assistant, someone to run your Google Ads, or a partner to handle the digital side of your business I'd love to hear from you.