Digital Strategist & Executive Assistant
I help entrepreneurs and growing teams run smarter handling Google Ads, SEO, social media, and administrative operations with clarity, care, and consistency.
I'm Joy Amani, a Digital Marketing Specialist and Virtual Assistant with over four years of experience helping small businesses, entrepreneurs, and agencies manage their marketing and day-to-day operations.
My work spans Google Ads, SEO, Google Business Profile management, WordPress, content creation, and administrative support. I've supported Google Business Profiles across 19 locations, worked on campaigns and website content, and helped keep the moving parts of a business organized, from client communication and reporting to inboxes, calendars, and CRMs.
I enjoy work that calls for both initiative and attention to detail. I can research keywords, write and publish content, review campaign performance, or organize a workflow so things run more smoothly. I take time to understand what needs to be done, why it matters, and how to get it done well. I also believe good work should be easy to build on, which is why I value clear communication and documented processes.
Outside client work, I run @amanigraaycooks, a short-form food storytelling page, and built GraayKitchen, an online cookbook site. I handle the process myself, from shooting and editing content to publishing it online. It's a hands-on way to keep learning about content, digital platforms, and what it takes to build something from the ground up.
Whether I'm supporting an agency, helping a business owner stay on top of operations, or managing digital marketing tasks, my focus is the same: doing thoughtful work, taking ownership, and making things easier for the people I work with.
Start a Conversation →Campaign setup, keyword research, ad copy alignment, audience targeting, bid optimization, and weekly performance reporting to maximize your ROI and lead generation.
On-page optimization, keyword implementation, meta tags, internal linking, schema markup, and AI-first content structuring to help you rank higher and get featured.
Content planning, scheduling, brand consistency, engagement monitoring, and performance analysis across all major platforms to grow your online visibility.
Website management, page building, plugin maintenance, mobile responsiveness, content updates, and technical SEO implementation for a site that works for you.
Email & inbox management, calendar scheduling, travel arrangements, data entry, CRM oversight, client follow-ups, and research to free up your time for what matters.
Google Analytics dashboards, campaign performance reports, CTR and conversion analysis, and actionable insights to inform smarter marketing decisions.
During my agency work, much of what I created was proprietary but these represent the caliber of strategy, analysis, and execution I bring to every client engagement.
Analyzed pre/post campaign update performance across CTR, conversion rate, CPC, and impressions for a medical services client. Identified conversion drop triggers and recommended landing page fixes.
Developed a comprehensive SEO pivot strategy for adapting to Google's AI overview integration. Included schema implementation, hyper-local content clusters, and a 30-day agile testing roadmap.
Researched and compared five major lead generation platforms (HomeBuddy, Networx, Porch, CraftJack, 99 Calls) for HVAC and plumbing contractors, evaluating pricing, exclusivity, and ROI.
Researched Google's A/B testing ecosystem post-Optimize sunset. Delivered recommendations for GA4 + GTM implementation and third-party testing integration for an injury clinic's web presence.
Created optimized product titles, descriptions, and tags for an e-commerce store's entire inventory from image references. Content designed for maximum search visibility and conversion on their platform.
Managed end-to-end blog pipelines including topic research, on-page SEO, publication scheduling, and performance tracking for agency clients across multiple niches and CMS platforms.
Launched a personal TikTok food account in January 2026 as a hands-on growth project. Independently handling all aspects content ideation, filming, editing, caption writing, hashtag research, and posting strategy in one of TikTok's most competitive niches. This account is proof that I practice what I preach: building an audience organically from zero using the same strategies I apply for clients.
Compiled and analysed monthly Google My Business insights reports across 19 locations, tracking search visibility, Maps traffic, call button clicks, direction requests, and website clicks. Monitored review growth across 10,000+ cumulative reviews and flagged performance trends per location to inform local SEO decisions.
Supported day-to-day management of large-scale Google Ads campaigns for a multi-location healthcare client. Monitored search term reports, flagged high-cost/low-conversion keywords, tracked daily impressions and CTR, and produced regular ad performance reports. Campaigns maintained 80%+ top-of-page impression share throughout the engagement.
Built a structured content calendar mapping 12 strategic themes across 6 platforms for a PPC-focused brand. Each theme included platform-native formats Instagram Reels, Twitter/X threads, TikTok videos, Reddit community posts, Quora answers, and BlueSky designed to build thought leadership and drive inbound enquiries through organic content.
Contracted to provide client phone support while contributing to digital growth operations across SEO, backlinking, and WordPress.
Contracted to support local SEO, business directory management, customer service, order processing, and social media operations.
Supported paid advertising, social media, SEO, website management, and strategic planning for agency clients.
Comprehensive administrative, digital, and website support for entrepreneurs and small businesses.
Completed a short-term production support contract within a structured, fast-paced manufacturing environment. Supported daily production activities, adhered to strict safety and quality standards, and collaborated with team members to meet time-sensitive targets, demonstrating that I can adapt quickly to any environment, follow systems precisely, and deliver under pressure. A testament to my versatility beyond digital work.
Provided compassionate support to children with special needs, assisting with daily routines and learning activities. Strengthened communication, adaptability, and responsiveness skills that directly inform my client-first approach.
I sent Joy several product pictures hoping she could create a product list. She created detailed titles, descriptions, and tags for each picture. The work was incredibly thorough I used the list to upload products directly to my store.
Joy brings a rare combination of strategic thinking and operational precision. She doesn't just complete tasks she understands what you're trying to build and contributes meaningfully to it.
Whether you need a dedicated virtual assistant, someone to run your Google Ads, or a partner to handle the digital side of your business I'd love to hear from you.